Brazilian actress Valentina Sampaio is the first Victoria Secret’s transgender model. This was revealed in the behind-the-scenes photos of the lingerie label Pink Line on Valentina Sampaio’s Instagram with the caption “Never stop dreaming.”
The recruitment had to happen. The firm’s Chief Marketing Officer, Ed Razek, drew criticism last year to statement on the inclusion of transgender models in the fashion show of Victoria Secret.
“Shouldn’t you have transsexuals in the show? No. No, I don’t think we should. Well, why not? Because the show is a fantasy,” Ed Razek said.
Victoria’s Secret faced controversy regarding the casting choices, only recruiting thin, tall models for its annual fashion show. Lack of recognition was partly the cause of the failure of one of its longtime models, Karlie Kloss.
Karlie Kloss in an interview to British Vogue said, “The reason I decided to stop working with Victoria’s Secret was I didn’t feel it was an image that was truly reflective of who I am and the kind of message I want to send to young women around the world about what it means to be beautiful,” further saying, “I think that was a pivotal moment in me stepping into my power as a feminist, being able to make my own choices and my own narrative, whether through the companies I choose to work with, or through the image I put out to the world.”