People are so glued to social media fame and have this urge to make the next best meme, that at times they are unaware of the damages they are causing to the individuals in question. Taiwanese Model Heidi Yeh’s career was ruined once she became part of an internet meme. The meme has caused major damage to her family life and emotional state.
Before the picture became a viral meme Model Heidi Yeh had a successful modeling career. She was getting contracts from major labels. However, one photoshoot contract changed her modeling success to failure. During the photo shoot, the model had a rough idea of the concept of the photoshoot. She was told that the photo was to be used on the print media and for a specific company. She was not aware that the picture would be used on the internet, and that there would be a meme about it. The caption on the picture states “The only thing you have to worry about is how to explain it to the kids.” The children in the photo were photoshopped. Later people started to make up stories about the woman on the internet. Such as, that the man figured out that the woman had lied to him about not having had plastic surgery done. He figured out that was not the case after the kids were born. To which he filed a court case against her and won.
She got to know this from her friends. The story spread out to people all around the world. People started to believe in the made-up story. Even her family and fiancé were skeptical about her appearance and questioned her about it. People were reluctant to believe that Heidi Yeh never had plastic surgery. After this Heidi Yeh only received small advertisement contracts. Because of this, she has trouble sleeping, and at many times has broken down crying. She’s afraid and concerned for the children who were a part of the picture. Hoping that it would not affect them once they grow up and find out about it.
After she spoke up about the matter many websites have apologized, but the damage was done. Heid wanted the company who took the picture to take responsibility for the damage they have created. In 2015, she sues them for an estimate of $160,000 because she estimates that she has lost almost $120,000 in work. She focuses that it was more about justice rather than the money.