BEIJING, Oct. 24, 2019— iQIYI, Inc. (NASDAQ: IQ) (“iQIYI” or the “Company”), a creative industry-leading online entertainment company in China, recently announced at its yearly iJOY Meeting that Lisa, the member of K-pop girl group Blackpink, will join season 2 of iQIYI’s hit varietyshow Qing Chun You Ni (“Qing Chun You Ni 2” or the “Show”) as the Show’s pop star guide. Following the announcement, multiple social media rankings in China, including trending topics and entertainment topics from Weibo, as well as trending topics from TikTok and Zhihu, are immediately overtaken by the news.
Currently, headlines-related Weibo posts have attracted 300 million readership views. In addition, news-related Chinese hashtags have also become a trending hashtag on Twitter in Thailand and the Philippines, drawing attention across international viewers.
Qing Chun You Ni 2 is an idol selection show that brings together hundreds of idol trainees for training and competition, only a few of whom are eventually chosen to debut as an idol group through viewers ‘ votes.
Famed for the most-viewed girl band musical vids on youtube (cumulating 6 billion views), Blackpink is also the first K-pop girl group to debut on the front covers of Billboard magazine, with their album “Kill This Love” making 24th and 41st in the Billboard Top 200 Albums rankings and Billboard Top 100 Songs rankings respectively. Lisa’s debut as a member of Blackpink in a Chinese television show not only draws a great deal of attention but also motivates the trainees on the show to further strive for their idol dreams.
With the creation of a specialized trainee selection and operating system, iQIYI created popular boy groups like NINE PERCENT and UNINE via its original reality Television shows Idol Producer and Qing Chun You Ni. The company has represented itself by the effective utilization of self-developed resources via its own platforms and the “Apple Orchard” business model.
For example, iQIYI has published a wide variety of offline and online spin-off content for the band since NINEPERCENT’s first appearance, including Television shows, merch, comic books, novels, and meet-and-greets. Since then, NINE PERCENT has become amongst its competitors in China as the most commercially valuable boy band in China. Notably, group leader Cai Xukun of NINE PERCENT was appointed as the youngest brand ambassador of PRADA and finished the ranking of commercial value for young Chinese idols.
Setting Lisa aside, Qing Chun You Ni 2 would also include other top Celebs to provide the ultimate training experience for trainees. The display serves as an important forum for emerging trends in youth culture, advancing the idol industry in China and fostering cultural exchange between China and the international community. Qing Chun You Ni 2 is coming out soon.